Wednesday, May 4, 2016

Social media maven or Luddite?

The Insecure Writer’s Support Group

On who fears technology (or new technology, as they seem pleased with how things currently are (why can't everything just be the same?)

Social Media Maven:
An individual who identifies interesting or trending content and shares it with a large online network. The term social media maven is sometimes applied to people who are adept at using social media for commercial purposes, such as spreading a particular message about a product or service. As with mavens in other areas, social media mavens are seen as being more advanced in their understanding of social media than the average population.


I'm not the least bit sure where I fall in between the Luddite and the Social Media Maven but I know I'm between the two. Some new tech I love and some I hate. Some social media, especially blogging, I like. Others, like facebook, not so much. 

For many years I've belonged to the Romance Writers of America. Its monthly magazine is full of social media "must do" items. I read them. They don't always impress me much, but some things have sort of "stuck" with me - right along with the guilt. 

Yep. Guilt. Guilt that I'm not doing enough on social media. Guilt that if I were serious about writing (don't push me on it or my alter ego will get loose) I'd do more. I'd stay up-to-date and never have time to do any writing. 

Guilt over social media is counterproductive. Social media is a tool to be used, not a lifestyle. Okay, so I'm a lazy blogger and tweeter. I do know why, and it's where the Luddite comes into play.

When I started out, the Yahoo and MSN groups were the thing. I learned them and they're basically deadwood now. Same thing for MySpace. I learned it, too.  I spent a lot of time learning how to maneuver those systems, and for what? The next best thing came along and I had to decide if I drove myself crazy learning it, or not. More importantly, do I have TIME to learn every blasted thing? 

Once upon a year I picked up a copy of "Marketing for Dummies" at the used book store. It didn't take me long to figure out why it was at the UBS. Paper two-inches thick and only one basic point: pick something and just do it. You can't control the outcome. 

It's often been said the best advertising you can have for your book is the next book. I do believe that. (Another reason to get my butt in gear.) It's also true that if no one hears about your book, they can't read it. 

I think it's okay to carefully pick and choose where you spend your time, energy and money on social media. I also think the choice should be guilt-free. Be a Luddite with some things. Pick one social media, such as twitter, and become a maven with it. Whatever you choose for yourself, because it's your choice, will be the right thing to do.  

Rayne Forrest


  1. At least you have works to market! Every time I think of social media and marketing, I think, dagnabbit, I don't have enough out there to really warrant the effort. At least that's my excuse and I'm sticking to it! :)

  2. I think even mavens can grow to dislike certain platforms ;) I'm a social media marketer in my day job and though I love new platforms (and get a weird thrill out of using them sometimes), and adore twitter, I only endure facebook. I'll integrate it into campaigns and won't log off for a second during my working day but in my heart of hearts I think it's not great. It's not the platform for me!! I'm paid to endure it (and use it) so I do! But I really think you have to love a platform to get anywhere with it socially or marketing-wise. :)

  3. Yep. I agree. Although, being a huge Bruce Campbell/Evil Dead fan, I keep reading "Deadite" instead of Luddite and giggling like crazy, picturing myself snarling, suspended in mid-air, doing bad judo moves.