Wednesday, May 4, 2016

Social media maven or Luddite?


The Insecure Writer’s Support Group

Luddite: 
On who fears technology (or new technology, as they seem pleased with how things currently are (why can't everything just be the same?)

Social Media Maven:
An individual who identifies interesting or trending content and shares it with a large online network. The term social media maven is sometimes applied to people who are adept at using social media for commercial purposes, such as spreading a particular message about a product or service. As with mavens in other areas, social media mavens are seen as being more advanced in their understanding of social media than the average population.

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I'm not the least bit sure where I fall in between the Luddite and the Social Media Maven but I know I'm between the two. Some new tech I love and some I hate. Some social media, especially blogging, I like. Others, like facebook, not so much. 


For many years I've belonged to the Romance Writers of America. Its monthly magazine is full of social media "must do" items. I read them. They don't always impress me much, but some things have sort of "stuck" with me - right along with the guilt. 

Yep. Guilt. Guilt that I'm not doing enough on social media. Guilt that if I were serious about writing (don't push me on it or my alter ego will get loose) I'd do more. I'd stay up-to-date and never have time to do any writing. 

Guilt over social media is counterproductive. Social media is a tool to be used, not a lifestyle. Okay, so I'm a lazy blogger and tweeter. I do know why, and it's where the Luddite comes into play.

When I started out, the Yahoo and MSN groups were the thing. I learned them and they're basically deadwood now. Same thing for MySpace. I learned it, too.  I spent a lot of time learning how to maneuver those systems, and for what? The next best thing came along and I had to decide if I drove myself crazy learning it, or not. More importantly, do I have TIME to learn every blasted thing? 

Once upon a year I picked up a copy of "Marketing for Dummies" at the used book store. It didn't take me long to figure out why it was at the UBS. Paper two-inches thick and only one basic point: pick something and just do it. You can't control the outcome. 

It's often been said the best advertising you can have for your book is the next book. I do believe that. (Another reason to get my butt in gear.) It's also true that if no one hears about your book, they can't read it. 

I think it's okay to carefully pick and choose where you spend your time, energy and money on social media. I also think the choice should be guilt-free. Be a Luddite with some things. Pick one social media, such as twitter, and become a maven with it. Whatever you choose for yourself, because it's your choice, will be the right thing to do.  

Rayne Forrest
rayneforrest.blogspot.com

3 comments:

  1. At least you have works to market! Every time I think of social media and marketing, I think, dagnabbit, I don't have enough out there to really warrant the effort. At least that's my excuse and I'm sticking to it! :)

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  2. I think even mavens can grow to dislike certain platforms ;) I'm a social media marketer in my day job and though I love new platforms (and get a weird thrill out of using them sometimes), and adore twitter, I only endure facebook. I'll integrate it into campaigns and won't log off for a second during my working day but in my heart of hearts I think it's not great. It's not the platform for me!! I'm paid to endure it (and use it) so I do! But I really think you have to love a platform to get anywhere with it socially or marketing-wise. :)

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  3. Yep. I agree. Although, being a huge Bruce Campbell/Evil Dead fan, I keep reading "Deadite" instead of Luddite and giggling like crazy, picturing myself snarling, suspended in mid-air, doing bad judo moves.

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